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Oliver Gee on Twitter: "How many of these Paris activities have you done? My score: 32! (This pic is the short form of each activity, for more info, it's all here: https://t.co/5tqQ8OX2QC)
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The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
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The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
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